Privacy Policy

Pure Direct (HK) (“we” or “us”) values its visitors’ privacy. We abides by the privacy rights of any person who uses the web pages and mobile applications of this website or participates in the company’s activities or registers to use the company’s services or online content (hereinafter referred to as “services”).

Purpose of collecting personal data

When you participate in, use or register for our activities, services or online content, we will collect your personal information in order to enable us to provide you with services. The personal information that can be provided means that you agree to our use of your personal information in accordance with this privacy policy statement.

Purpose of collecting personal data

Uses include: identifying your identity and any account you have set up to provide you with services; verifying your identity and conducting reviews; processing service-related payment instructions or collection of arrears; processing orders, issuing bills and replenishing orders; direct marketing Our services; directly promote the products and services of our business partners; design the services you need; conduct market research, statistical analysis and behavior analysis; conduct program ratings surveys and analysis; conduct customer data analysis and analyze your shopping preferences; Let you choose to participate in the interactive functions of the services we provide you, including identifying your friends, communicating with them and sharing your shopping experience; recommending our services or products or services that you are interested in; designing our company The website and content cater to your specific preferences; provide you with customer service; handle your complaints and account inquiries; prevent and prevent fraud; audit; confirm the disclosure of any and collect personal information in accordance with applicable laws, rules and regulations. Other purposes directly related to the purpose.

Categories of Personal Data Collected

Personal data may include: your personal data and contact information, such as name, gender, date of birth, ID number, phone number, social media link, email address, residential address, mailing address and/or billing address; you Computer or mobile device IP address, real-time location data, browser settings, browsing history and/or other Internet-recorded data; and the phone number and email address contained in your phonebook (when you use the The interactive function of the service). We will notify you when you accept our service. When you provide data to us, you confirm that you have obtained consent from the contact in the phone book.

Confidentiality, disclosure and security of personal information

Unless we obtain your written consent, we will not use your personal information and contact information to conduct transactions for profit. The personal data collected and held about you will be treated confidentially; however, if you need to comply with the provisions or requirements of the law and the previous legal responsibility, or provide you with services, or perform the original purpose or directly related purpose of collecting personal data, The company may disclose such information to the replacement person (instead of being in Hong Kong or outside of Hong Kong): courts, law enforcement agencies, or other government statutory or regulatory agencies, institutions or organizations; the company’s associated company , Sellers or contractors, agents or other service providers who participate in service sales and marketing or administration, or provide goods/services; any other persons who have the responsibility of keeping confidential to the company, including members of the company group that have promised to keep this information confidential, information Technology consultants, data processing contractors, auditors, accountants, or lawyers; banks, financial institutions, credit card issuing companies, or debt collection service companies.

Any questions, comments, suggestions or information sent by you or posted on our website or any part of the website, with the exception of personal data, are deemed to be voluntarily provided to the company in the form of non-confidential and non-proprietary information. The self-initialization and other materials are used, copied, disclosed, transmitted, published and/or published elsewhere, including but not incidental to the development and promotion of services and the introduction of materials to meet the needs of customers and provide them to any contact company.

The company will make all reasonable efforts to ensure that all personal data held by the company are stored in a reliable, safe and secure place. We will try our best to keep all personal data collected confidential. However, we cannot guarantee the security of the transmitted data.

Personal data transfer

If necessary in operation, the company transfers personal data to places outside the Hong Kong Special Administrative Region to achieve the purpose of collecting such data, or directly related purposes. Any related data transfer will comply with the regulations and restrictions.

Save personal data

If you select or provide a user ID, password or any other information as part of the security program, you must treat this information as confidential. You must not disclose it to any third party. You should ensure that when your mobile phone number is changed or returned to the mobile telecommunications operator, it is updated in time by logging into your account in the “Account Information”. This is very important to ensure that your account information will not be accessed by third parties who may have obtained the right to use the mobile phone number you have returned. You are responsible for protecting your account in this specific way. We are not responsible for this.

Unless the law requires the company to keep your personal data for a specific period of time, we will keep the personal data until the original purpose of collecting the personal data is achieved, or the purpose is directly related to it.

Cookies and other tracking mechanisms

We use cookies and other tracking mechanisms to track information about your login to our website or service use, which helps us improve your online shopping experience and provide more personalized services. We may use this information in combination with the personal information collected from you. Please click here for additional information about cookies and other tracking tools. The following is a summary of our approach.

Cookies. Like many websites, we use “cookies” to obtain certain types of information when you log in with your browser. When you log in to your account again, we will use this information to remember you and remember that cookies are identification symbols. We will pass them to your computer’s hard drive through your web browser for record keeping. Some cookies help us make it easier for you to browse our website and services, while other cookies are used for a quick login process or allow us to track your activities on our website and services. There are two types of cookies: temporary and persistent.

  1. Temporary cookies. Temporary cookies will only exist when online. They will disappear from your computer when you close the browser or turn off the computer. We use session cookies to enable our system to uniquely identify you during a session or when you log in to the site. After logging in, this allows us to process your online transactions and requests and verify your identity.
  2. Permanent cookies. After closing the browser or shutting down the computer, the permanent cookie remains on the computer. We use permanent cookies to track comprehensive statistics on user activities and display advertisements on our website and third-party websites.
  3. Put the cookie. Most web browsers automatically accept cookies, but if you want, you can edit your browser to block them in the future. The “Help” section of the toolbar of most browsers will tell you how to prevent your computer from accepting new cookies, how to let the browser notify you when you receive a new cookie, or how to completely replace the cookie. Once a visitor turns on “replace cookie” to log in to our website, he can still browse certain areas of the website, but some functions may not be available, such as a shopping cart.

How to use third-party analysis and tracking

We use automated tools (such as Google Analytics) to evaluate the use of this website. We may also use other analytical methods to evaluate our website and services. We use these tools to help improve the website, service, performance and user experience. We do not recommend that users worry about refusing to be analyzed for purchase performance and not accept tracking; however, if you refuse to be tracked because you do not want to receive ads, please refer to the following “About Third-Party Advertisers”, which introduces how to filter ads .

About third-party links

Any login activity and use of links to such sites are not subject to this policy, but subject to the ownership policies of those third-party sites. The information terms and consequences of the three-party website are not responsible.

About third-party advertising

We use third parties (such as online advertisers) and other third parties to assist us in executing and analyzing advertisements, including displaying our advertisements on other websites and through social media platforms; we may also use online advertisers and other third parties to assist We identify relevant advertisements on our website. Online advertisers are third parties that display advertisements based on your login status to our website and other websites. This allows us and these third parties to target advertisements by displaying advertisements for products and services that you may be interested in. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including transparent GIF), Flash LSO and other technologies to reduce their advertising effectiveness and personalize it for you Advertising content. These third-party cookies and other technologies are subject to the specific privacy policy (not this privacy policy) of each third party. We may provide these third-party advertisers with information about your use of our website and our services, as well as aggregated or non-personally identifiable information about website visitors and users of our services.

Access and correction of personal data

If you have any questions about our company’s privacy policy, or want to access longer personal information, please contact and notify us by email ( According to the regulations, the company reserves the right to charge you a reasonable fee for the relevant data access request. When necessary, the company will ask you to submit proof of identity verification.

Policy adjustment

We may change from time to time depending on the needs, so please check the latest news regularly. We will post any changes to this policy on this website.